3 superiority a: As the home earliest athletic shoes shoes brand, tory burch Li Ning’s brand image already strikes root in the hearts of the people. b: Spreads a step national more than 1000 exclusive agencies as well as in the sporting goods market 50% percentage, the year sales volume amounts to 10 hundred million Yuan, as well as the specialized marketing troop, is the Yao Ming series athletic shoes holds the market precondition. c: In domestic has two big specialized technology R&D center, may raise athletic shoes’ technology content fast and hold the fashion trend. tory burch shoesd: Li Ning must every year carries on the support to domestic and the overseas large-scale sports event, in world of sport influence and high. e: Yao Ming succeeds lands nba as well as its good performance, expanded the people to nba the understanding and to athletic shoes’ demand. 4 inferiority a: Yao Ming knows as the player for the people, but not necessarily knows as the product for the people, takes new series the athletic shoes, depends on under the Li Ning formidable brand image, the Yao Ming series cannot transform completely own popularity as the solid product purchase. tory burch wedges b: The itself Li Ning Company’s sales method is not very wise, the product cannot follow the season and the fashion trend change promptly. c: The Li Ning brand in large-scale urban and the eastern part developed city’s influence is not very strong, but the above area is actually the middle-grade athletic shoes market biggest market, therefore needs to change in the above local marketing plan. d: Although has the nation biggest two R&D center, but compared with the upscale brand in the product renewal a slow racket, could not effective and the prompt satisfied market demand. tory burch heels e: Enterprise’s scale is small, must receive the fund in the market introduction and the propaganda the restraint, moreover the enterprise reflects to the exterior crisis excessively slowly, cannot the prompt melt enterprise’s crisis.
